European PVC industry launches new ten year sustainability commitment

Yesterday the European Polyvinyl chloride (PVC) industry launched VinylPlus – a new voluntary commitment to enhance the sustainable production and use of PVC by 2020. The Natural Step has provided guidance and input to the initiative to map out the challenges for PVC, offer capacity building workshops, gather stakeholder views and provide recommendations on the formulation of goals, targets and guiding principles. Executive Ambassador, David Cook and Senior Advisor, Richard Blume from our team in Stockholm were on hand in Brussels for the launch, which also marked the culmination of the first 10 year commitment – Vinyl2010. You can listen to what industry representatives and politicians had to say about progress and plans for the future and you can read more in the press release and related links below.

For our part we are pleased to see an increased level of ambition in VinylPlus and believe it sets out a clear roadmap for the industry. The Natural Step will continue to provide updates and share lessons and insights from our involvement in the sector.

More information:

• VinylPlus website www.vinylplus.eu
• Related press - visit our media page
• Our involvement in VinylPlus -  VinylPlus Project Profile
• Background on our work with the industry - www.thenaturalstep.org/pvc