The Natural Step is proud to partner with Max Hamburgers in creating the most sustainable fast food possible. Download the case study below to read more about Max.
Introduction: Changing the Fast Food Industry from Within:
In 2007, Pär Larshans, then Director of Human Resources at Max Hamburger Restaurants, was asked to investigate what other fast food chains were doing about climate change. He discovered that there wasn’t much to discover and Max saw an opportunity to break ahead of the pack. Sustainable leadership could clearly distinguish Max from its formidable competitors such as McDonalds and Burger King and allow them to use their business to make a positive impact on the planet.
Partnering with The Natural Step, Max looked deeper into the sustainability challenges of their business. This was the beginning of an exciting and ongoing journey exploring the possibility of sustainable fast food. Today, Mr. Larshans’ title is Sustainability Director, all Max’s restaurants are wind powered, their menu is carbon labeled, Max basks in worldwide media exposure and continues to make significant strides towards sustainability.
Download the case study and press release below.