USA - Achieve Green NW Online Workshop - Marketing that Matters

This online workshop is one in a series presented by Achieve Green NW. See here for full agenda, including presenters and registration links.

"Marketing that Matters"

National leader in social purpose marketing, Eric Friedenwald-Fishman will present principles and practices for effective communication and engagement for green and sustainable initiatives, projects and products. Attendees will hear how "value" and "values-based" messaging drives business results and social change. Eric has developed successful campaigns and outreach for local, regional and national organizations and projects in a range of sectors, including renewable energy, green building, organic/natural products, public transportation, affordable housing, natural resources and community development.