Community Based Social Marketing with Dr. Doug McKenzie-Mohr (Webinar)

Media advertising can be effective in creating public awareness and understanding of issues related to sustainability, but are limited in their ability to foster behaviour change. In this webinar, Dr. Doug McKenzie-Mohr will explore how community-based social marketing, an approach to promoting behavioural change at the community level, can foster action-oriented, community-led outcomes, and how it is being applied throughout the world to foster sustainable behaviour. He will introduce the five steps of commu¬nity-based social marketing: selecting behaviours, identifying barriers & benefits, developing strategies, conducting a pilot, and broad scale implementation.

Dr. Doug McKenzie-Mohr, is the Founder of community-based social marketing and author of the best-selling book Fostering Sustainable Behaviour.

Peer-to-Peer Sustainability Champions Dialogues

This event is part of The Natural Step Exchange’s Peer-to-Peer Sustainability Dialogue series—exclusive dialogues with leading guest sustainability experts on topics chosen by members of The Natural Step Exchange.

Cost:

• EXCLUSIVE to Premium Members of The Natural Step Exchange (Join the Exchange now)