Max Hamburgerrestauranger

Max Hamburgerrestauranger, Sweden’s oldest and second largest hamburger chain, has taken some great steps towards sustainability.Workinginpartnership with The Natural Step in Sweden, Max launched a new climate initiative in May 2008, becoming the first in their industry to label the climate impact for all meals, and is sponsoring a tree-planting project in Africa to further offset the foods’ total carbon footprint: from the farmers land to the guest’s hand.  Earlier this month, Swedish Prime Minister Fredrik Reinfeldt made an official visit to Max to recognize their award-winning efforts to provide work to disabled people.  He was the first person to receive Max’s climate report (available below in Swedish).

“As a restaurant, we are part of the problem. But we want to be part of finding a solution; we want to be a role model for our industry. When we make public how our meals affect the climate, our guests can help us to lessen our joint impact,” says Richard Bergfors, President of MaxHamburgerrestauranger.

Analysis showed that 70% of Max’ current carbon footprint comes from beef production, known to be a major source of pollution world-wide. Thecarbon dioxide labelling, the tree planting project and a recent transition to 100% wind power constitute the start of a long-term commitment towards the full scope of sustainability.